So, you’re ready to grow your corporate training company. There’s no better time than now. E-learning is at an all-time high, and with a few simple tips, you’ll be on your way to exponential growth!

Your first tip is to focus on your goals, which are powerful tools that you can use to achieve the success and outcomes that you want for your training company. Second, you need to determine if you are using the right learning management system (LMS) and other tools to help you increase sales and grow your business. Lastly, you need to concentrate on your content, which is your most important asset. These three tips are easy to follow and will be extremely helpful on your path to grow and scale your business.

Tip One: Determine Your Goals

Get a clear picture of your training company’s current standing by looking at the available data on clients, learners, competitors, and other metrics. Evaluate your position, then decide where you want to be—set goals for yourself that are SMART: specific, measurable, achievable, relevant, and time-bound.

Setting SMART goals will help you achieve success with greater ease and less stress. Each goal that you set should meet all the following criteria:

  • Specific: There are no vague terms or ideas allowed here! Keep your goals simple, but add enough details to clearly state what you want to achieve.
  • Measurable: How will you measure your success? For example, maybe you want to grow your sales by 5% or add twenty new followers on social media every week. You must create your goals so you can evaluate them in a concrete way.
  • Achievable: These goals must be attainable. Don’t sell yourself short, but be sure you have the necessary resources.
  • Relevant: Goals should align with your training company’s mission, vision, and values. You should also have them look to the future by considering where your business is headed.
  • Time-Bound: To be effective, your goals must have a time limit. Set a reasonable amount of time to do the work and stick to it.

Now that you’ve set concrete goals, you must determine all the necessary next steps, which may include seeking strategic advice and external funding to help you attain your goals. Set yourself up for success with a plan to move forward. What will it take to reach your goals? Use your time limit, and break down what you must do by months, weeks, and days. 

Tip Two: Assess Your LMS

One of the most critical parts of scaling your training business is determining if you’re using the right LMS. Will it help you grow your corporate training company and increase sales? Begin by determining its capabilities—what you have vs. what you need. Typically, if you are looking for growth opportunities, you will need an LMS that can serve multiple user populations. You should also have the option to deliver courses automatically after purchase. In addition to these features, Firmwater LMS has benefits like integration with external LMS, SSO, and dedicated white label sites for your clients.

Using an LMS that integrates with Shopify and other e-commerce platforms is one of the best ways to increase sales. Shopify is a powerful e-commerce site with all the tools you need to scale your training company. For example, marketing and analytics provided by Shopify make growth easy because they are built right into the platform.

Firmwater’s Shopify integration enables you to grow by giving your customers the option to purchase multiple seats to a course or for you to bundle multiple courses as one product. In addition, bundles can be discounted to encourage larger purchases. Once you’ve set up these options, the purchase process and course access are automatic, giving your customers an excellent and seamless experience.

Tip Three: Make Your Content Do the Heavy Lifting

As a training provider, you know the value of your content. Consistently evaluating content and assessing where you can and should expand it will keep you ahead of the competition.

Use data and analytics to give the audience what they need to build and maintain trust and authority. For example, if reports show that a large percentage of users are abandoning the course, you can look into what modules are causing people to struggle and then modify them. Perhaps the content needs to be broken down into smaller chunks, or there is an interactive element that learners find confusing. Take a critical look at your materials, and improve, check, and redeploy as necessary.

In e-learning, the body of knowledge and current practices can change quickly, so stay on top of any new information as it becomes available. Your training content should always reflect the latest and best information and be developed in a way that captures attention. Maintaining fresh content will keep your clients happy and coming back again and again. Firmwater LMS makes this simple because it enables easy updating, ensuring that courses remain marketable and in line with currently accepted best practices.


While it may seem daunting to grow your corporate training company, all you need is to take a few easy steps. First, determine where you are and where you want to be — and what needs to happen in between. Use SMART goals to succeed quickly and efficiently. Second, evaluate your LMS to ensure that it fits your needs and that you are using tools that will help you scale and grow. Third, always maintain the highest quality content so your customers will keep coming back for more. Put these tips into action today and get ready for exponential growth!

Here at Firmwater, we don’t just sell an LMS for training providers. We partner with our clients, giving them the tools and insights they need to implement the best practices in e-learning course development, growth, and delivery. We care too much about our customers’ businesses to have them wade through forums and chatbots for help.

Ready to use an LMS that’s designed for the way YOU work, with a team dedicated to YOUR needs? Book a no-obligation consultation directly with our team today!