New Firmwater LMS Integration with Zapier

Firmwater LMS now integrates with Zapier, making it easy to connect your LMS to thousands of apps. Youll be able to automate workflows, sync data, and eliminate manual work, with no custom integrations or coding required.

How does an LMS integration with Zapier benefit training providers? 

Training Providers can integrate the LMS with existing systems to:

  • Reduce admin work
  • Streamline user data management
  • Enable sales and marketing growth
  • Enhance customer engagement
  • Centralize insights and track ROI

How does it work?

Connecting apps and sharing data all starts with building a “zap.” Zaps consist of two key elements: Triggers and Actions.

Triggers: An event that starts the automation (eg. completing a course)

Actions: Tasks that are performed automatically after the trigger occurs (eg. updating a CRM contact record)

A Zapier "Zap" between Firmwater LMS and Hubspot
In this example, the Firmwater LMS “Course Competed” trigger sends course completion data, such as Course Title and Completion Date to Hubspot. The Zap finds the corresponding user in Hubspot via email address and adds them to a specified list.

What Triggers and Actions Does Firmwater Support?

Triggers

Course Completed: Triggers when a user completes a course

Learning Path Step Completed: Triggers when a user completes a learning path step

Actions

Create User: Creates a user in the LMS

Update User: Updates a user in the LMS

Get User: Gets a user in the LMS

Send Welcome Email: Sends a welcome email to the user

Find User: Finds a user in the LMS

Find or Create User: Finds a user in the LMS

At Firmwater, we’re constantly updating and improving our services. For an up-to-date list of triggers and actions, visit our Zapier app page. If you have an idea for a zap and don’t see the trigger or action you need, let us know!

An LMS integration between Firmwater and other tool using Zapier.
Zapier lets you connect Firmwater LMS to thousands of other apps.

What Are Some Examples?

CRM and HRIS Automations

  • Sync completions into CRM: Log course completion, score, and date to HubSpot/Salesforce to help sales/CS track onboarding and readiness.
  • Central training ledger: Push completions to Google Sheets/Airtable to build a master certification record for audit and reporting.
  • HR/HRIS sync: Send completion data to tools like BambooHR or Rippling to keep employee training records up-to-date.
  • Internal notifications: Alert internal teams in Slack/Teams when key clients complete onboarding milestones.
  • Digital badging: Trigger badge or certificate issuance in Accredible/Credly for credentialing workflows.

Email Marketing/Engagement Automations

  • Post-course funnel: Send automated follow-up email with survey, resources, or next-course recommendations after completion.
  • Segmentation by course: Add tags/fields or update contact properties based on completed course(s) to tailor future email content.
  • Recertification reminders: Schedule automated reminders for certificate expirations based on programmed renewal cycles.

Learning Impact & ROI Strategies

  • Learning ROI dashboards: Stream completion data to Power BI/Tableau to correlate training with productivity, sales performance, or incident reduction.
  • Training-to-product funnel: Trigger product demos, consult calls, or upgrade sequences once learners finish key certification tracks.

Automate User Creation & Updates

  • Create LMS users from submissions : Create new Firmwater user accounts automatically when a web form or application is submitted. Users can be auto-enrolled in pre-defined LMS assignments.
  • CRM sync: When a contact is added or updated in HubSpot or Salesforce (e.g., new lead or job title change), mirror those changes in Firmwater to keep learner data consistent.
  • Free trial workflows: When a prospect signs up for a trial or downloads a resource, automatically create their LMS login and assign an introductory course. Then nurture them with an email marketing workflow that encourages paid course purchases or a subscription upgrade.

Streamline Course Enrolments & Assignments

  • Automatic group rules: Match user attributes (location, role, or department) from your CRM to assign training in Firmwater without manual setup.
  • Personalized onboarding: Create an LMS user and assign a “Welcome” or “Getting Started” course when a user joins a new organization.
  • Welcome email sequences: Automate “Welcome to the LMS” emails immediately after account creation, with login links and next steps.

Want to see the Firmwater LMS Zapier Integration in Action?

Book a demo with our team here: Book a Demo

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